Social Media
I worked on the social media page for my local coffee shop, subculture Delray. They had several locations and had just opened their newest location in Delray Beach. I partnered up with the coffee shop in capturing a fun, interactive social media page that showcases the essence of the friendly neighborhood coffee shop that welcomes and encourages a sense of community.
Our goal was to deliver and showcase Subculture Delray coffee as a vibrant and electric mix of lifestyle content centered around the unique and artistic atmosphere of Delray Beach. The page features a curated selection of posts highlighting local events, trendy spots, and the distinctive subcultures that define the area.
One of the key concepts we included in our social media strategy was to hold events, contests, giveaways to encourage engagement and that sense of community.